![](https://cdn.myportfolio.com/475c9e49c8bce7bf3be1371abbf426ae/518b31c3-3330-43a2-ae4d-59ca30b11fec_rw_1200.jpg?h=e471ab3a88ccdc792785252ec5a425bb)
Basic typography utilizing Gotham fonts for Bed-In-a-Box style mattresses
![](https://cdn.myportfolio.com/475c9e49c8bce7bf3be1371abbf426ae/395eed57-35c9-4f02-8df6-1a5b6547261f_rw_1200.jpg?h=85cea1715c358d419dac915d1854e1ef)
3 variations of Logotype for different collections. Simulating embroidered look.
![](https://cdn.myportfolio.com/475c9e49c8bce7bf3be1371abbf426ae/23f051d1-229e-43b9-8065-6b494cc303ee_rw_1920.jpg?h=ca550dde9f1a7bd62c73f95c52572916)
Iconography informs customer how to open product, the benefits of the product and size.
![](https://cdn.myportfolio.com/475c9e49c8bce7bf3be1371abbf426ae/64373bbd-662c-4246-96bb-97fc3466510c_rw_1920.jpg?h=485a34deb51fa3e0a95ce6ca9aff6534)
3D Render of packaging to simulate product in consumer's home.
![](https://cdn.myportfolio.com/475c9e49c8bce7bf3be1371abbf426ae/e7b63667-7ea8-4370-b377-a695ceb73046_rw_1200.jpg?h=fe4364dd4faaa80c8911342af311bc49)
Closeup of iconography