Advertising Projects of

Direct mail flyer design for sleep-products retailer for 20 years.

Since 2001 I've been employed at Mancini's Sleepworld as Art Director, handling all print advertising, logo design, photo retouching, in-store point-of-purchase material, vehicle graphics as well as on-call tech support! Each manufacturer provided image required the product to be composited with other products into the various promotional materials utilizing the right mix of hard-sell and softer-sell techniques.

Mailers for Friedmans Appliance in California

Banners for a Christian website

Animated and static advertisements for San Francisco Toyota

Dinan Engineering brought me on to increase market visibility along with an agressive sales campaign. Often thought of as either an expensive tuner or even a wing of BMW, Dinan was anxious to proclaim that their products were high-performance after-market products worthy of putting on an already luxury car. Along with an enhanced corporate identity, still in use at Dinan, I also provided an advertising campaign that balanced the hard sale with the low-key identity of the company. These ads incorporated photography I shot, as well as composite work. This advertisement appeared in January 2007 Sports Car magazine, European Car and other trade publications.