Dinan Engineering brought me on to increase market visibility along with an agressive sales campaign. Often thought of as either an expensive tuner or even a wing of BMW, Dinan was anxious to proclaim that their products were high-performance after-market products worthy of putting on an already luxury car. Along with an enhanced corporate identity, still in use at Dinan, I also provided an advertising campaign that balanced the hard sale with the low-key identity of the company. These ads incorporated photography I shot, as well as composite work. This advertisement appeared in January 2007 Sports Car magazine, European Car and other trade publications.