Mancini's Sleepworld
Since 1999, I've been the in-house graphics design for Mancini's Sleepworld in Northern California. Mancini's Sleepworld is a regional sleep-products retailer with 33 locations throughout Northern California. When I started, Mancini's had only 11 locations.
I've designed all graphics, print and web advertising related material since then. I was promoted to Art Director and manage all print and web design company-wide with an eye to maintaining the brand look-and-feel over the years.
This material has included direct-mail, newspaper, web banner and in-store POP for 33 locations. I also provide graphics for vehicle wraps and have redesigned the interior office space, now under construction.
Here's several recent examples of direct mail pieces as well as banner ads and newspaper (ROP) layouts at the bottom. Each piece requires compositing and retouching of manufacturer provided-imagery as well as stock photos. Often static images are provided by manufacturers, when photos including models tend to draw consumers better. I often composite stock photos with the manufacturer photos to produce the needed results.